Corporate Brand Identity & Print Design - Industry Transparency Center

This project was a rebrand to modernize their company logo and create a better visual brand identity. Using their original colors of blue and green, we added a few secondary colors to help compliment the bright and bold primary colors palette. The direction was something professional and bold, with the use of an icon for better brand recognition. The identity includes a library of icons to represent the company's core values as well as additional icons for use in their marketing materials.

Together with the rebrand, we re-designed Tradeshow materials to match their new identity. This included wall graphics, pop-up banners, flyers, infographics, business cards, and more.

This simple and sleek design, combined with a bright and bold color palette truly gave ITC a whole new look and cohesive recognition.